The moonlight filtered through the dense canopy of the forest, casting an eerie glow on the twisted branches and thorny vines that blocked my path. In the distance, I heard the cry of a raven, a ghostly omen that sent a shiver down my spine. What I didn’t know – I was about to embark on a journey that would change my view of the world forever.

It all began when I came across a strange large mirror deep in the forest. Unlike any other mirror I had ever seen, its surface was adorned with ominous runes, and it seemed to call to me and cast a spell over me. Against my better judgment, I reached out to touch it. At that moment, I felt a strange sensation and everything around me was covered in a mist.

Suddenly I found myself in a world that was both familiar to me from my childhood and yet unsettling. Like a fairytale from my childhood, a place of beauty and harmony had turned into a nightmarish realm of darkness. A once proud castle now lay in the shadows of darkness, its walls covered in thorns that seemed to writhe like living snakes. The sky above them was shrouded in a gray veil of darkness, and the land was populated by creatures of shadow and evil.

I soon realized that this was no ordinary fairy tale. The mirror had transported me to a parallel world, a dark reflection of the fairytale world I thought I knew. As I ventured deeper into this twisted world, I encountered beings I had only read about in books…

“Somehow I have to find my way home.”

General

“Dark Side of the Mirror” integrates the world of dark fairy tale and fantasy in a captivating way from the beginning. The graphics, the design of the world, the characters and the plot should not only appeal to the fans of this genre.

The story is structured in such a way that it can be continuously expanded and developed.

IP-Classes

This IP can be  very successful in the entertainment pillars Animation Series, TCG, Books/Comics and especially Games – an unique fantasy MMORPG also in terms of gameplay innovation. New mechanics, quests, challenges, and a wide range of activities can help keep players engaged for the long term.

Advantages

  • Cost efficient & sustainable
  • Synergies in marketing, reach and efficiency
  • Above-average increase in the penetration rate
  • Positive outlook for growth in all entertainment segments (Statista)
  • Interesting for investors, producers, and publishers 
  • Enter a cost-efficient and sustainable IP partnership
  • Possible co-determination in new partnerships (optional)
  • Participation in IP license revenues (optional)

IP-Classes

  • Games
  • Animation Series
  • cinematic
  • Figurines
  • TCG/Tabletop-Game
  • Comics & Books
  • Merchandise

Key Target Group

  • 12-45yrs
    • young adults/adults
    • boys/girls (55/45)